With over 7,500 customers, Signpost empowers businesses to know, grow and strengthen their local customer base.
As design director one of the challenges was to explain a complex product to different audiences: agency partners, investors, sales team, and everyday customers. Right before I was hired, Signpost went through a significant rebrand. As part of that process, Signpost personified their AI-driven smart CRM naming her Mia.
I worked to update existing assets visually, but we also fundamentally changed how we marketed the product by breaking it down into capture and engage. One of the most significant projects I worked on was creating a diagram to explain how Mia works. This was the basis of a new product page on the main website.
Mia creates perfect customer records by unifying existing systems with the data she collects across every customer interaction. This provides a centralized, single customer view.
Mia enables brands to execute a comprehensive, customer-centric approach by sending personalized communications and promotions, tailored to your business goals.